Tier 1 Service Area:  West Jordan, South Jordan, Midvale, Cottonwood Heights, and Sandy
Tier 2 Service Area:  everywhere else within Salt Lake County

​Cheronimo is market testing demand for a low-cost, on-demand, delivered-to-your-door alternative for homeowners that prefer to do their own lawn care but have lost interest in shelling out hundreds of dollars to own all of the necessary equipment, cleaning it, repairing it, and storing it. Our theory is that there are homeowners out there that would gladly pay a small amount weekly or bi-weekly during the mowing season to rent a mower, trimmer, and blower, have it delivered to them when needed, hand it right back when done, and never again have to buy/clean/repair/store all of the equipment.

That test is taking place in what we call our Tier 1 Service Area, and it benefits from superior pricing based on what we would like to price the service at if demand proves strong. Those living in the Tier 2 Service Area receive the same exact service and equipment, but the pricing is at normal market rates.

The response that we get in the Tier 1 Service Area will drive whether or not to advance to Phase 2 of our testing, which would involve a substantial financial investment on our part to develop a specific proprietary technology that would allow us to expand the Tier 1 Service Area. Our fingers are crossed!